At the height of Motown Records' success, leaders of the organization employed something they called the “Last Dollar Choice.” With each potential record, they'd ask themselves if a customer with a single dollar to spend would consider the music to be more valuable than a sandwich. If the answer was no, the record didn't make the cut. If it was yes, it did.
Value was a touchstone in Detroit during Motown's heyday, just as it's a touchstone for ASA today. Every member should expect to get real value for their membership, but not all members share the same needs. In the decades to come, today's early-career physicians will shape the specialty and ASA. While it's essential to engage young anesthesiologists in their first few years of practice, it is equally important to recognize that they view the idea of society membership through a unique lens with specific priorities, needs, and...
