As a specialty, we're uniquely trained for the critical moments in health care — whether in the OR, the delivery room, the ICU, or the outpatient setting. We safeguard patients, drive innovation, advocate for quality care, and help lead through a pandemic. Yet many health care executives may not recognize our value in hospitals and health systems.

To address this, the Committee on Communications (COC) has guided the development of a new Health Care Executive Member Series so you can promote physician-led anesthesia care and position yourselves as leaders in your institutions.

The series is part of the Made for This Moment campaign, which is built on quantitative and qualitative research that confirmed the challenges many of us face with this key stakeholder audience.

The research found that quality of care is more important to all audiences than cost or access, but it also confirmed the lack of understanding that...

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