Disruptive Innovation: Deciphering a Classic Business Model and Its Applications to Anesthesiology

Are you tired of the word “disruption?” Some are. We are inundated with the trendy terminology in lectures, conferences, podcasts, and most of all in descriptions of new companies or services. Each new entrepreneur touts their company as a disruptor for the purpose of company brand-building and founder lore. Disruption has been gospel to describe changes in the tech industry, and now every other industry is embracing the term “disruption.” (asamonitor.pub/3l5RNK6; asamonitor.pub/3yQmXdy). As a result, the term can be overused, misused, and watered down (asamonitor.pub/3yQmXdy). Nonetheless, the original theory of disruptive innovation has value that we cannot ignore. It is an influential model useful in understanding the process of market competition with new products and services, and it describes how large, established firms may fall during this process. It provides a framework to understand and approach upcoming changes in a particular industry from the entrance...