What's in a name? A lot. Widespread adoption of the name physician anesthesiologist can help clarify that you and your colleagues are the source of expertise, education, and training that policymakers and the public prefer, which is why ASA is encouraging all members to use the term as the Society expands communications efforts through the new awareness campaign Made for this Moment.
By now you have probably heard about this initiative, but did you know the campaign and the use of the term physician anesthesiologist are grounded in research?
Why the emphasis on research?
As physicians, you depend on science, data, and clear facts to make decisions for your patients. ASA used these same tools to uncover both the lack of understanding around the significant expertise, education, and training of anesthesiologists and the positive impact inserting “physician” in your title could have for the specialty.
Following up on foundational...