No matter your opinion of news and the media, the world watches it, reads it and now even Tweets it. For centuries, the media has played an important role in society, reporting on all topics of interest, personalities and governments. Cast as “The Fourth Estate” in 1787 by Edmund Burke, a British politician who noted the first three estates of British Parliament and then said, “but in the reporter’s gallery yonder, there sits a fourth estate more important far than them all.” This is the first known published reference to the media and the powerful role it plays in shaping public opinion.
So why is the media important to the specialty of anesthesiology?
The media is an effective way to get news, information and messages about important issues to the specialty and your practice out to the public, policymakers, hospital administrators and your patients. You may be cautious of...
